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Friday, October 12, 2007

New Zealand state-owned enterprise (SOE), Kordia published its annual report a few days ago for the financial year ending June 30, 2007.

Formerly known as Broadcast Communications Ltd (BCL) prior to the name change in November 2006, the Crown-owned company offers contracting, consulting, and networking services. They operate a national communication network and provides network feeds and broadcast services for the major television and radio networks in New Zealand.

The annual report shows Kordia Group Limited’s net profit, after tax, at NZ$11.9 million, the 2006 result was $9.8 million. Revenue was up from $201 million in the 2006 financial year to $264 million this year; a 31% increase. Chairman of Kordia, Wayne Brown, described this financial year as “solid achievement” while being “on track to record further growth in the exciting fields in which it operates.”

These increases is despite the major acquisition of Orcon Internet Limited, an ISP (Internet service provider). Kordia will use Orcon, acquired on 2 July, 2007, to invest and deliver the possibilities of the current progress of local loop unbundling, new Wi-Fi zones, and WiMAX technology. CEO of Kordia, Geoff Hunt, said, “Orcon will soon offer a complete range of Voice over IP products”. Orcon is being operated at arms-length to the rest of the company.

Other areas where Kordia is advancing itself is mobile television transmission where they are already prepared to start services once content providers have been secured. Hunt said, “Spectrum is available, so all we need are the content providers and some good consumer demand. Then we’ll be ready to roll.”

Kordia is also immersing itself further in the television sector as well as its mobile television service. Other advances includes New Zealand’s new digital television service, Freeview with it set to start terrestrial transmission next year.

Parliament TV also began this year in July. All House proceedings are available via the Parliament website and a broadcast quality feed is provided to all broadcasters, with full coverage being televised by Freeview and Sky Network Television. The manager of Kordia’s Transmission Control Centre, Merv Brooks, said, “This is another example of people and technology coming together to deliver a truly unique product to New Zealanders.”

Being a SOE, Kordia is required to give the Government a dividend. The Government will receive a total dividend of $8.4 million; $6.8 million in 2006. A $3 million dividend had already been received by the Government so a payment of only $5.4 million was made.

Thursday, November 5, 2009

The United States Army has confirmed that thirteen people have been killed after a shooting rampage at the Fort Hood army base in Texas. An additional thirty are reported wounded, and the gunman is in stable condition after being shot by military police. Two other soldiers are in detention.

The incident took place at a deployment readiness center. According to local congressman John Carter, shooting broke out shortly before a graduation ceremony.

The gunman has been identified as an army officer, Major Malik Nadal Hasan. He is a mental health professional, presumably either a psychologist or psychiatrist, according to an unnamed defense official. Two other suspects were in custody, the base commander, Lieutenant-General Bob Cone, said.”Our investigation is ongoing, but preliminary reports indicate that there was a single shooter,” Cone said at a news conference. “The shooter is not dead, but in custody in stable condition.”

Initial reports said that the gunman had been shot to death by military police; however, General Cone now says that the man is in custody and is in the hospital with injuries, but is in stable condition. FOX40 News in Sacramento managed to record a military spokesperson commenting on why the media wasn’t informed about the status of the gunman until four hours after the initial announcement was made that he had been fatally shot. That military spokesman replied, “the doctors didn’t know who they were working on.”

When asked at the conference whether Hasan’s attack might have been a terrorist act, General Cone replied that “I couldn’t rule that out, but I’m telling you that right now the evidence does not suggest that.”

It is not currently clear if those killed and wounded are civilian or military. The gunman is reported to have been in uniform and using handguns. Eyewitnesses claim at least one man was armed with a high-power sniper rifle. The chief of media at the base, Christopher Hogue, said to reporters that “the only one we know who was shooting was killed and he had two handguns.”

There may have been other people involved in the shooting, however. “We […] have apprehended two additional soldiers that are suspects. There were eyewitness accounts that there may have been more than one shooter,” General Cone said.

The Killeen Independent School District said that all schools in the area were placed on lockdown. The base was closed down following the incident as well. “Effective immediately Fort Hood is closed,” a statement on the Fort Hood website read. “This is not a Drill. It is an Emergency Situation.” The website appears to have gone down shortly after the announcement.

A serviceman at the base described his experiences to the BBC. “I heard the emergency announcement over the speakers outside and saw people rushing to get indoors. In our office we’re okay but we’re hearing about the deaths. […] We are still on lockdown. I am hearing that at least nine people may be dead.”

Greg Schannep, a retired colonel, was heading to the 2 P.M. graduation ceremony when he heard gunshots and saw an injured soldier run past him. “Initially, I thought it was a training exercise,” he recounted, as quoted by the New York Daily News. “A soldier came running past me and said ‘sir, there is someone shooting.’ As he ran past me I saw blood on his back. I don’t think he even knew he had been shot.”

“It’s chaotic,” said the director of a local coffee shop near the base, as quoted by the Associated Press. “They’re just saying that they’re under attack they don’t know what’s going on. […] The phones are jammed. Everybody is calling family members and friends. Soldiers are running around with M-16s.”

The authorities are still gathering information about the shooting, according to Homeland Security spokeswoman Sara Kuban. “DoD [Department of Defense], DHS [Department of Homeland Security], FBI and other members of the intelligence community are assessing and gathering facts about the shooting. Because this is early in this event, we cannot at this time confirm motives behind these shootings,” she said.

The Scott & White Memorial Hospital in the town of Temple received ten of the injured victims from the attack. Its website has posted an appeal for blood donations. “Due to the recent events on Fort Hood, we are in URGENT need of ALL blood types,” it said. The hospital received 200 blood donations since 2:45 P.M. local time.

The hospital was soon closed to visitors after the wounded people were received. “[We are] no longer open to visitors as we focus our attention upon the victims and their families,” a statement on the website said. The associate system chief medical officer said that they did not have specific information on their conditions. “We get patients like this, but not usually all at once,” said director Glen Couchman.

Another health facility, the Metroplex Adventist Hospital, received seven other victims. The hospital stated that one of them was soon pronounced dead, and two others, including an EMS paramedic, are in surgery.

Fort Hood is situated in the town of Killeen. It is the largest military base in the world, houses around 40,000 US troops, and is about 100 kilometres (60 miles) north of Austin. It has been compared to a small town, with its own schools, convenience stores, and even two museums.

This is not the first time Killen has witnessed a shooting spree. The town was the site of the worst shooting spree in American history until the Virginia Tech massacre, when on October 16, 1991, George Jo Hennard drove his truck through the front window of Luby’s Cafeteria and proceeded to shoot and kill 23 people and wound another 20, before commiting suicide in what is know as the Luby’s massacre. It should be noted Major Hasan is an alumnus of Virginia Tech.

Hasan’s motives for the shooting spree were not immediately clear, however, Texas Senator Kay Bailey Hutchison told the FOX news agency that “I do know that he has been known to have told people that he was upset about going [to Iraq].”

A cousin of the gunman, Nader Hasan, told FOX that his cousin had been ordered to deploy to Iraq, but was unwilling to do so. “We’ve known over the last five years that was probably his worst nightmare,” he said.

According to Nader, Nidal is a US-born Muslim who had joined the military after finishing high school, and was a graduate of Virginia Tech, where he received a bachelor’s degree in biochemistry. He was also a member of the ROTC, and used to be a psychiatrist at the Walter Reed Army Medical Center in Washington, D.C.

“He was a psychiatrist at Walter Reed dealing with the people coming back and […] trying to help them with their trauma,” Nader said.

Retired colonel Terry Lee told FOX that “[Hasan] said maybe Muslims should stand up and fight against the aggressor. At first we thought he meant help the armed forces, but apparently that wasn’t the case. Other times he would make comments we shouldn’t be in the war in the first place.”

Security officials said that some Internet postings made half a year ago, discussing suicide bombings and other forms of violence, appeared to have been posted by Hasan, but this has not been officially confirmed.

Some army bases around the US increased security measures following the attacks. “The bottom line for us is that we are increasing security at our gates because the threat hasn’t yet been defined, and we’re reminding our Marines to be vigilant in their areas of responsibility,” said the public affairs officer for the Marine Corps Air Station in Yuma, Arizona, Captain Rob Dolan.

However, a spokesman for the Department of Defense said that the attack appeared to be an isolated incident. “This is an isolated and tragic case and we’re obviously in the process of obtaining more information as the events unfold,” said Lieutenant Colonel Eric Butterbaugh.

“We don’t have reason to believe that this is anything other than an isolated incident,” an army spokesman from Fort Lewis in the state of Washington, Joe Piek, commented. “We don’t normally discuss security operations at the post anyways, but I am sure this is something that our security law enforcement will be reviewing. As we are watching and listening, there is a lot we don’t know.”

President Barack Obama described the incident as “a horrific outburst of violence” in a press conference in Washington D.C., going on to say, “It is difficult enough when we lose these brave men and women abroad, but it is horrifying that they should come under fire at an army base on US soil. […] We will make sure that we get answers to every single question about this horrible incident. We are going to stay on this.”

Texas Senator Hutchison released a statement regarding the incident. “I am shocked and saddened by today’s outburst of violence at Fort Hood that has cost seven of our brave service members their lives and has gravely injured others. My heart goes out to their loved ones,” she said.

“Our dedicated military personnel have sacrificed so much in service to our country, and it sickens me that the men and women of Fort Hood have been subjected to this senseless, random violence. I know all Americans share this concern for the soldiers and their families who are affected by this tragedy,” the statement continued.

Robert Gates, the Defense Secretary, expressed his sympathy to those affected by the attack. “I can pledge that the Department of Defense will do everything in its power to help the Fort Hood community get through these difficult times,” he said in a statement.

Vice President Joe Biden also offered his condolences. “We are all praying for those who were wounded and hoping for their full and speedy recovery. Our thoughts and prayers are also with the entire Fort Hood community as they deal with this senseless tragedy,” he remarked.

“I was saddened to learn of the tragic incident at Fort Hood. Laura and I are keeping the victims and their families in our thoughts and prayers during this difficult time,” wrote former president George W. Bush in a statement from his office in Dallas.

The state’s governor, Rick Perry, ordered all flags in Texas to be flown at half-staff until Sunday. “[I am] keeping those affected by today’s incidents in our thoughts and prayers,” he said.

The junior senator from Texas, John Cornyn, also issued a statement. “My heart goes out to the victims of the tragedy that occurred today at Fort Hood, as well as their families. Fort Hood is one of our nation’s finest and largest military installations, and a place that has long been a source of pride for Texans, and for all Americans who value the selfless service and sacrifice of our men and women in uniform,” the statement read.

“It is imperative that we take the time to gather all the facts, as it would be irresponsible to be the source of rumors or inaccurate information regarding such a horrific event. Once we have ascertained all the facts, working with our military leaders and law enforcement officials on the ground, we can determine what exactly happened at Fort Hood today and how to prevent something like this from ever happening again.”

Friday, March 20, 2009

Following the Pilkhana massacre which occurred February 25 and 26 leaving 74 dead and the inferno at the Bashundhara City shopping mall complex March 13 leaving seven dead, Prime Minister Sheikh Hasina said security measures are being tightened countrywide across Bangladesh.

Fire drills will be enacted at all key-point installations (KPI). Fire fighting systems will be examined by the fire brigade and the public works department (PWD) to ensure functionality. Security measures will be enhanced supplementing areas under private security such as at the Bashundhara City Complex.

The Fire Service and Civil Defence Department requires modernization and needs new equipment to fight fires past the sixth floor of buildings. The Fire Brigade says it needs turntable ladders, snorkels, foam-tenders, lighting units, emergency tenders, fireproof uniforms, and rescue ropes for fire fighting and rescue operations. Transportation to fires is also an issue due to narrow roads, low electrical wires and congestion.

The Bangladesh National Building Code requires fire fighting equipment installed in buildings over seven floors. This code is to be monitored by authorities to ensure compliance with the new guidelines and to make sure buildings are being maintained.

The Bashundhara City Complex opened Monday for shoppers two days after Friday’s blaze. A probe is underway to determine the cause of the fire and to assess structural damage.

Loss of life was minimized as the blaze broke out on a Friday, the beginning of the weekend in Bangladesh, so offices in the upper floors were empty. The lower eight floors are used for shopping and the upper floors are all Bashundhara Group offices.

The mall is valued at Tk 7.0 billion (US$100 million). It is not known if the complex is covered by fire insurance.

It is estimated that it will take over two years to rebuild the area damaged by flames which were burned down to a skeleton. Bashundhara City’s technical advisor, Latifur Rahman, estimated damages at Tk 2.0 billion (US$29m).

Only one television cameraman has been allowed in to film the burnt area. None of the 2,500 shops, cinemas or cafes were burnt by the inferno. The seventh and eighth floors still experience smoke damage, and there was water damage to merchandise.

A three member committee is currently investigating the cause of the fire which will consist of Iqbal Khan Chowdhury, joint secretary of the ministry, representatives of the police, IGP Noor Muhammad, and fire brigade, Director General Abu Nayeem Md Shahidullah. The committee is required to report within the week with their findings. The forensics department is also sifting through the burnt remains.

The Dhaka Chamber of Commerce and Industries has also formed a committee which has begun interviewing witnesses and recording their testimony alongside the government committee.

It has been discovered that 150 closed circuit cameras were not being used when the fire started. Another mystery is why the mall fire fighting system has been found unused.

“In the shopping mall there is an ultra-technology elevator which runs even without electricity but we have found that locked,” Iqbal Khan Chowdhury, joint secretary (Police) of the home ministry, said. “Why the fire burnt so fiercely is a matter to think. We have to see if there was any incendiary substance there. These matters seem to be mysterious.”

Mall management has been asked to submit substances and items which would have been in the upper floors when the fire started. The fire erupted on the 17th floor and spread quickly to the two floors above and engulfed the three floors below. The aerial ladders belonging to the Fire Service and Civil Defence reached as high as the 13th floor of the 21-storey building.

Videos have been sent to the United States (US) for examination to assist in determining the cause of the fire and to help in the damage assessment. Experts from the US are expected to arrive soon.

Firefighters were brought to the rooftop of the 20-storey tower by helicopter. The only fatality in this operation was Baki Billa, a firefighter of Bashundhara City firefighting department, who fell when climbing down a rope from a helicopter to the roof of the building. Three other firefighters made the transition safely. At this same time, the chief security officer was safely rescued by the Bangladesh Air Force helicopter, a Bell 212. Six security officers of the complex also lost their lives.

Sunday, August 1, 2010

Former United States vice president Al Gore will not be facing assault charges due to allegations made by a masseuse in 2006, according to the Portland, Oregon district attorney’s office.

Molly Hagerty, 54, claimed Gore “sexually assault[ed] me in his [hotel] room.” Hagerty was called to Gore’s Portland hotel room to give him a massage. Hagerty said Gore pinned her down and “he kept trying to have sex with [her].”

Prosecutors closed the case, but after tabloid National Inquirer interviewed Hagerty they reopened the case. Hagerty refused to take a polygraph test.

Deputy DA Don Rees said there is “contradictory evidence, conflicting witness statements, credibility issues, lack of forensic evidence, and denials by Mr. Gore.”

Rees continued saying Hagerty and her attorneys were uncooperative in the investigation.

Sunday, March 1, 2009

According to the Federal Deposit Insurance Corporation (FDIC), a record number of banks for a calendar month have failed in the United States in February. A total of 10 banks failed in February, more than any other month since October of 2000. A total of 16 banks have closed this year so far, with 24 closing in 2008. If the current trend continues, the total number of failed banks will more than double in March, as compared to the total number of failed banks in 2008.

The list grew after the FDIC took over the funds from the Security Savings Bank of Henderson, Nevada and the Heritage Community Bank in Glenwood, Illinois on February 27. The FDIC issued press releases for both institutions.

The four branches of the Heritage Community Bank reopened on February 28 “as branches of MB Financial Bank,” stated the FDIC. The bank’s assets were worth nearly US$233 million and had customer deposits worth nearly $220 million. MB is expected to purchase $230 million of the bank’s assets and the FDIC will “retain the remaining assets for later disposition.”

“The two Security Savings Bank branches will reopen on Monday (March 2) as branches of Bank of Nevada,” stated the FDIC. The bank held assets worth approximately $238.3 million with customer deposits of nearly $180 million. Bank of Nevada will purchase approximately $111 million of the bank’s assets while the FDIC will retain the remaining balance, also “for later disposition.”

“The FDIC insures deposits at the nation’s 8,305 banks and savings associations and it promotes the safety and soundness of these institutions by identifying, monitoring and addressing risks to which they are exposed,” added the FDIC.

Both banks, when reopened, will immediately become members of the FDIC.

Monday, September 24, 2007

Marion Schaffer is running for the Green Party of Ontario in the Ontario provincial election, in the Oakville riding. Wikinews’ Nick Moreau interviewed her regarding her values, her experience, and her campaign.

Stay tuned for further interviews; every candidate from every party is eligible, and will be contacted. Expect interviews from Liberals, Progressive Conservatives, New Democratic Party members, Ontario Greens, as well as members from the Family Coalition, Freedom, Communist, Libertarian, and Confederation of Regions parties, as well as independents.

Friday, February 6, 2009

Denny’s 1,600 chain restaurants across North America, Puerto Rico and Canada, were slammed for eight hours Tuesday with hungry patrons standing on sidewalks for nearly two hours to take advantage of the $5.99 “Grand Slam Breakfast” giveaway.

Denny’s, a dining chain with annual revenue of about $900 million, has advertised in a TV commercial Sunday during the Super Bowl XLIII that it would give away its signature breakfast from 6 a.m. until 2 p.m. local time Tuesday, at all its restaurants in the U.S., Canada and Puerto Rico, while supplies lasted.

Denny’s Diner has promoted the iconic dish giveaway heavily, with a bold 30-second appeal ad that aired during the third quarter of the Super Bowl 43 on Sunday, plus another 15-second ad during the post-game show, offering a free breakfast to some 90 million viewers. In addition, it has placed a full-page ad in USA Today‘s Monday edition. The promotion was further announced on The Today Show and notices were also sent out to the chain’s “Denny’s Breakfast Club” members.

The NBC ad, which was bought to unveil a new promotion for customers squeezed by the recession, may have cost as much as $3 million, said Nelson Marchioli, CEO of Denny’s Corp. Super Bowl XLIII’s 30-second commercial time slot costs $2.4 million–$3 million for the airtime alone, excluding production and talent costs.

The game was televised live by the US NBC Sunday Night Football and Canada’s CTV Television Network. BayTSP has reported that, “as of 10 a.m. Wednesday, commercials that initially aired during NBC’s Super Bowl XLIII broadcast subsequently had been watched online more than 28 million times.”

“The promotion has a total cost of $5 million U.S., which includes $3 million for the commercial on NBC,” said a Denny’s spokesman, noting also that the company received about $50 million in news coverage, most of which was positive. According to a Denny’s representative, two million people walked through the restaurant chains’ doors Tuesday, and each Denny’s restaurant served an average of 130 Grand Slams per hour.

With the “Denny’s Feeds America” promotion, the company has reported 14 million hits on its Web site between Sunday night and Monday morning. Denny’s shares rose 6 cents, or 3.1 percent, to $1.98 in afternoon trading. The stock has traded in a range of $1.18 to $4.10 over the past 52 weeks.

“Denny’s free Grand Slam” has ranked in the top 10 Google searches early Tuesday and fell to No. 18 by the end of the promotion, while “denny s locations” was #9 on Google Trends, which tracks fast-rising searches. It has also held spots No. 1 (Denny’s) and 7 (Grand Slam) on Twitter‘s trending topics. It has generated much chat on Twitter, garnering 1,700 tweets on Tuesday, compared with its average of 59. Doritos, winner of the USA TODAY survey for best Super Bowl spot ad, had 933 mentions after reaching a peak of almost 3,300.

The idea of the TV ad was to get people to come in and re-evaluate Denny’s Diner. “A lot of people have forgotten what Denny’s is, or they think they know, while we’ve come out with a whole lot of new products. We felt like we needed to jump start the brand,” Denny’s Chief Marketing and Innovation Officer Mark Chmiel said.

“We’re celebrating the Grand Slam this year,” Chmiel said. According to the company’s financial data, on January 15 Denny’s reported systemwide comparable-store sales for the fourth quarter were down 6.1 percent, compared to a 0.2 percent decline from the same period in 2007.

According to Robert Gonzalez, public relations company Hill & Knowlton spokesman, Denny’s has expected at least 2 million people to eat a free Grand Slam by the end of the promotion. “Every restaurant is packed with people and lines,” Gonzalez said. “Everything today is about fast. People are on the go, and they’re eating fast food. It’s cutting into sit-down dining,” he added.

“Each of the more than 1,500 Denny’s were planning to make about 100 Grand Slams an hour,” Denny’s spokeswoman Cori Rice said. It had predicted it will have served about 1,400 people per location, more than five times the normal volume. “Grand Slam Breakfast” is a four-item option on its menu, consisting of two pancakes, two eggs, two strips of bacon and two sausage links. It weighs in at 44 grams of fat, 56 carbohydrates and 770 calories.

Nationwide, Denny’s expected to sell about 2 million Grand Slams — about 15 percent of the annual tally. According to Mark Chmiel, chief marketing operator and executive vice president, the diner chain has reported approximately 2 million meals worth more than $12 million were given away nationwide and each Denny’s restaurant served an average of 130 Grand Slams per hour. It estimated it has earned about $50 million worth of public relations following the free Grand Slam campaign, Chmiel said.

The company is also experimenting with a Grand Slam Burrito and also has introduced for this year, a Grand Slamwich, which includes eggs, bacon, sausage and cheese between two slices of bread, with a teaspoon serving. “It already has shown strong consumer appeal,” said Chmiel. The company has received flood of e-mails and letters proving the positive impact of the Grand Slam campaign and commercials on its customers.

Chmiel also announced he’s planning a third major promotion in this year’s third quarter, which happens to include another major sporting event, the World Series. “That’s one we’re definitely looking at,” he said.

Jobless Paris Winslow of downtown San Francisco, California has joined the long line which stretched from the front door on Mission Street, between Fourth and Fifth streets, to the corner of Fourth and up the block. “The economy is getting kind of scary. This line looks like those pictures of soup kitchen lines during the 1929 Great Depression,” Winslow said.

“I came all the way from San Francisco for a free $6 meal, Isn’t that pathetic? A year ago, I never would have done this. These days I’m willing to put my ego on the back burner,” said Stephen Weller, a jobless contractor who waited with his dog, Emmett. California Denny’s restaurant managers have issued rain checks (for free chilled meals, as security backed by actual bacon) to anyone who failed to get in by the 2 p.m. deadline.

A big eater could also “Slam It Up” by adding any two additional items for 99 cents each to their meal. Customers on Tuesday were also handed “bounceback” coupon books that include offers for additional free menu items with purchases. Chicago Tribune reporter Kevin Pang has eaten five free Grand Slams on Tuesday at five different Denny’s Diners in four hours. He claims to have consumed 4,100 calories at Harwood Heights, 5:36 a.m, at Schiller Park, 6:22 a.m., at Franklin Park, 7:08 a.m., at Melrose Park, 7:41 a.m. and at Grand Slam No. 5 Oak Park, 8:57 a.m.

“The Grand Slam has always been a Denny’s favorite. This free offer is our way of reacquainting America with Denny’s real breakfast and with the Denny’s brand,” Denny’s CEO Nelson Marchioli said in a statement. In 1977s, the Grand Slam started as a baseball-related promotion in Atlanta, Georgia. Its normal price averages around $5.99. Marchioli said the event was also a way to kick-off its “Year of the Grand Slam” promotion. Denny’s claimed it has sold 12.5 million Grand Slams a year.

“The economy’s tough and people are jumping all the way to fast food to try to figure it out. We all use fast food, whether it’s for time or convenience or for money. But you can go to Denny’s and you don’t have to give up a real breakfast and that was the whole focus of our commercial,” Marchioli explained. McDonald’s (MCD, Fortune 500) has done well during this economic meltdown since the global recession pushes people toward less expensive dining options.

McDonald’s has announced plans Wednesday to open 175 new restaurants in China this year despite the global economic crisis, thereby increasing the number of outlets in China by 17 percent, from 1,050 currently. Last month, McDonald’s 2008 net profit has risen 80 percent from 2007 to 4.3 billion dollars.

Marchioli has also introduced Denny’s $4 Weekday Express Slam, which is a streamlined version of the Grand Slam. “I want to take back share. For too long, we have allowed others to take share, whether it was Starbucks or McDonald’s. They’re fine competitors and I don’t expect to take all their business from them, but I’d like a little bit back,” Marchioli noted.

According to Rafi Mohammed, author of “The Art of Pricing,” people love free. “It triggers a Pavlovian response in people,” said Mohammed. If Pavlov’s dogs salivate when a bell rings, Denny’s free Grand Slam breakfast has attracted 2 million hungry customers. “I believe free maximizes trial and doesn’t devalue a product as long as it is a rare event. Aside from the cost, the major downside is that it attracts customers who truly have no intention of coming back,” he added.

According to University of Portland consumer psychology professor Deana Julka, people flock to free promotions amid just a few dollars saving because there’s nothing in life for free. “So when there’s something out there that costs nothing, it creates a psychological rush. Especially in these times when people feel overtaxed or overburden, there’s an internal reward people feel by getting something for free,” she said. “It’s being thrifty and feeling like you beat the system. Free really hits the spot for a lot of people,” Julka added.

“Free is an emotional hot button. When free is concerned, there is no downside – or, at least, we don’t see the downside immediately. So we overvalue everything that is free. People love free stuff, particularly when money’s tight,” said Dan Ariely, a business professor at Duke University, author of “Predictably Irrational: The Hidden Forces That Shape Our Decisions.”

Experts, however, explained these moves need to be done sparingly, since giveaways can teeter in the balance between desperation and a well designed marketing ploy. “Giving your product away for free is not worth it because it undermines your brand value,” said branding expert Rob Frankel, saying people are attached to the idea of it being free, than the actual product itself.

Free giveaways are not anything new in the food industry. “It just feels good when you can get something for free and not have to worry about it coming out of your wallet,” Frankel noted. Dunkin’ Donuts and Panera Bread all have had free coffee and food promos last year. “In November, Starbucks gave away free cup of coffee to anyone who came in on Election Day. Have you taken a look at how Starbucks is doing now?” Last week it has announced it would shut down 300 stores, in addition to the 600 it already planned to close.

On February 24, IHOP will be offering a free shortstack to every customer to encourage donations (in place of the cost) for Childrens Miracle Network. The International House of Pancakes (IHOP) is a United States-based restaurant chain that specializes in breakfast foods and is owned by DineEquity. The chain had more than 1950 restaurants in all 50 states, the U.S. Virgin Islands, Canada and Mexico. Since 2006, IHOP’s National Pancake Day celebration has raised over $1.85 million. In 2008, over 1.5 million pancakes (12 miles high if they were stacked) were given to customers for donations.

Denny’s (“Denny’s Diner”) is a full-service diner/family restaurant chain in the United States. It operates over 2,500 restaurants in the United States (including Puerto Rico), Canada, Curaçao, Costa Rica, El Salvador, Jamaica, Japan, Mexico, and New Zealand). The resto chain is known for always being open, serving breakfast, lunch, dinner, and dessert around the clock.

Today, Denny’s operates about 1,600 restaurants in all 50 U.S. states, Canada and Mexico. There are also about 578 Denny’s restaurants in Japan operated under a license by a subsidiary of Seven & I Holdings, seven Denny’s locations in New Zealand, and approximately 38 Denny’s diners in the United States. Denny’s headquarters is now located in Spartanburg, South Carolina, headquarters of the parent company Trans World Corporation that acquired Denny’s in 1987.

Denny’s was historically notable for offering a free meal to anyone on their birthday. The offer included a limited number of meal options from a special birthday menu. The promotional ritual ceased in 1993, though occasionally individual franchises will continue the tradition.

In 2008, Denny’s has ceased to be in the ranks among the top diner chains in the $83 billion breakfast market, whose top five firms — McDonald’s, Starbucks, Dunkin’ Donuts, Burger King and IHOP — accounted for 22 percent of the volume. “A lot of consumers have written Denny’s off their let’s-go-there list,” said Ron Paul, president of Technomic, a consulting firm.

Super Bowl XLIII was an American football game between the American Football Conference champion Pittsburgh Steelers (15–4) and the National Football Conference champion Arizona Cardinals (12–8) to decide the National Football League (NFL) champion for the 2008 NFL season. It was played on February 1, 2009, at Raymond James Stadiumin Tampa, Florida. It has an attendance of 70,774 and 98.7 million viewers. Pittsburgh earned its sixth Super Bowl win, thus securing sole possession of the record for most Super Bowl wins.