Archives 2023

Looking for top-notch developers but can’t find them locally? Where should you look? What’s the difference between outsourcing and offshoring? And strategies to hire developers from India?

These are common challenges for organisations aiming to expand their team of talented developers rapidly. But don’t worry, we are here to delve deeper and provide expert insights and solutions!

The dawn of a new era

2022 and beyond will witness a remarkable transformation in modern organisations as they increasingly embrace a technology-centric approach in their external offerings and internal mindset.

However, let’s not forget the critical ingredient: top-tier developers. A staggering 41% of IT decision-makers identified the talent and skills gap as their biggest challenge in a 2020 survey.

In the post-Covid era, IT decision-makers explore diverse strategies to build their tech teams. They’ve realised that collaboration can transcend geographical boundaries, thanks to the effectiveness of remote work.

Yet, expanding your tech team is more than just scattering employees across different locations. It involves either a temporary expansion to address project backlogs or a long-term commitment, where engineers seamlessly integrate as full-time colleagues.

The importance of location

Certain regions like Australia, the US, Canada, and Western Europe face a significant scarcity of highly skilled engineers. It’s not that they are non-existent, but renowned tech giants dominate the talent pool, leaving limited options for others.

Countries such as India, Ukraine, Romania, and the Philippines boast an abundance of exceptionally talented and qualified software engineers. Tech leaders should aim to grasp the art of hiring developers in India to expand their capabilities and achieve scalable growth.

Decoding the path to hiring developers in India

To address these shortages, alternative models have emerged, enabling companies in talent-deficient regions to tap into the skills of overseas professionals. Two popular options are outsourcing and offshoring.

Outsourcing involves collaborating with an external vendor, often called a software house. This arrangement works well for short-term projects or to manage temporary fluctuations in workload. However, it’s important to note that these engineers serve multiple clients, not exclusively your organisation.

Offshoring entails building a dedicated team of engineers integrated into your existing setup. They become full-time colleagues, working in sync with your in-house developers and sharing your business’s mission and values.

Unleashing India’s potential: exploring Bangalore

With a staggering 1.5 million engineering graduates annually, India offers a vast pool of highly educated and skilled software developers ready to fuel your business growth.

In Bangalore, out of the city’s 12.5 million residents, nearly one million are software developers. The IT industry employs a massive 10 million people annually in India, with 40% of those engineers originating from Bangalore.

Aptly known as the ‘Silicon Valley of Asia,’ the city boasts a robust startup ecosystem and hosts the R&D centres of tech giants like Google, Amazon, and Microsoft.

The Scalers’ 7-step process to hire developers in India

1. Talent scouting: identifying elite candidates through initial search and prescreening.

2. Logical skills testing: assessing candidates’ problem-solving abilities through various tests.

3. Technical expertise assessment: conducting a practical assessment with our technical panel to gauge understanding.

4. Mock assignment: evaluating candidates’ solution architecture skills through a three-day project.

5. HR interview: delving deeper into candidates’ personalities and individual traits.

6. Manager interview: assessing cultural fit for your business.

7. Final stage: you conduct the final interviews and select your champions from the elite group.

Partnering with The Scalers, an experienced offshore team builder, ensures access to top talent in Bangalore while maintaining oversight over the output, similar to working with local engineers. Our proven methodology guarantees highly skilled developers who align with your business values and working ethos.

Hiring developers in India: final thoughts

The race for innovation is in full swing, and organisations can’t afford to lag.

Falling behind means watching your competitors vanish into the distance. Bridging this gap requires a solid understanding of how to hire developers in India—a fool-proof solution that paves the way for a dedicated and strategic long-term team.

If you’re ready to take your organisation to the next level, an offshore team can be your best ally. To tap into Bangalore’s thriving IT ecosystem, simply reach us through our contact form. As seasoned experts in assembling top-tier engineering teams in India, we’re here to help you build your A-team!

byAlma Abell

With the mortgage settled and money on hand to invest in some renovations, why not begin with the kitchen? A major part of the project will focus on buying new Kitchen Cabinets in Main Line PA. Here are some things to keep in mind when looking at possible replacements.

Consider the Materials

Think of what materials would provide the right combination of appearance and function. Depending on the style that the homeowner has in mind for the kitchen, metal cabinets may be a great choice. For those who want to go with something more traditional, wooden cabinets are worth considering. There is even the option of going with some combination, such as wooden cabinetry that sports doors containing decorative tin panels.

Color or Stain

Depending on the materials chosen, there is the need to choose a color or stain for the new cabinetry. Consider a stain or color that helps to tie the color scheme together without being overpowering. For example, if the wallpaper used in the kitchen contains a color that is used sparingly in the design, that color could be a good candidate for the paint. When the homeowner prefers wood, opt for a stain that helps to bring out the natural beauty of the wood grain.

Size Matters

Ideally, the Kitchen Cabinets in Main Line PA chosen by the homeowner will be a perfect fit for the space. Measure the areas where the cabinets and counters will go, making sure there is no space wasted. Doing so will make it all the easier to organize items in the cabinets and retrieve them whenever the need arises.

The Cost

Unless there is an unlimited flow of cash for the renovation, it is important to consider the cost of different types of cabinetry. Determine what features the cabinets must have and do not settle for less. That will make it easier to find options that are in line with the budget, but also have the quality that the homeowner seeks.

Keep in mind that the team at Walter and Jackson, Inc. is always on hand to help. They can evaluate the present kitchen, talk with the owner about what needs to be changed, and come up with some ideas for the homeowner to consider. Once the selections are made, a contractor will be able to remove the old cabinetry and have the new cabinets in place in no time.

Submitted by: Mallah Rych Hurst

I keep a frog on my pencil with big goo-goo eyes the frog, not the pencil, that is. The head is mounted on a spring that boings back and forth when I flick it with my finger. It makes me smile and is my favorite pencil thing. I got it at the closing of one Cameron banking office last fall. I was working out of the Houston office at the time and was brought in mostly to help shred documents and box information that no one needed anymore at least that is what they said. Stacks of financial records about families I have never met and probably never will know lined the walls in the enclosed back room where the shredder ran nonstop for two weeks. As I read their trials in monthly reports, I could not help but listen to the voices that spoke from the pages of the loan applications.

I wonder about the voice of one young man I read about. I wonder if he was nervous when he signed that first loan note or if his dad, like mine, went with him to the dealership loaded with competitor ads to strategically place on the desk (so as to psychologically influence the salesman during the negotiation of the final price). Only I heard his story his and the other 200 or so people like him whose dreams I loaded on a truck bound to the main corporate office to be silenced forever. There were only four employees in Cameron, so you can imagine how close they all were. I could only watch as this tiny network of people struggled to maintain under the weight of big-business arrogance. Their “positions had been eliminated,” as if anyone ever really could do such a thing.

Now, I’ve heard jokes about being a number, and who hasn’t felt like that during college registration or even at Wal-Mart for that matter? However, I feel people in contact with large organizations would be more accurate to simply say that they are reduced to “things.” What Corporate America will never concede is that when you make a human into a thing, you must sacrifice that which gives the person individuality and life.

Why should they concede? As individuals, we perform this act voluntarily with our ideas of what it means to be successful. Isn’t success the accumulation of massive amounts of money? Haven’t we all been told to believe education will open its doors? I for one was more than willing to give up my individual spark for a steady paycheck and health insurance. So, like a lot of people, I got my degree and a bank job and went after it.

Like few people, I discovered success was not contingent on money or any tangible thing. For me, success was not an office job or a condominium suite. It was the pursuit and fulfillment of exactly what everyone wanted me to sacrifice. It was in learning the value inherent in the human being, not for doing, but for simply being. Of course, it was not until a few months after that Cameron office closing that I began to learn and really understand that and much, much more.

The lesson began the Monday after Thanksgiving last, when I was called into yet another enclosed office, only to be told that my position in the company had been eliminated. I felt devastated, numb and speechless at the same time. It was during my first contact with the unemployment office that I learned some people were not that lucky. I distinctly remember walking into the waiting area and looking into the eyes of those bold enough to take them off the floor. I could not get over all the people in that place. Men in suits. Women with degrees. Fifteen-, twenty-, and thirty-year veterans of corporations gone under or bought out.

I remember an older woman in particular who sat trembling beside me: “I feel ashamed of myself, I feel dirty and incompetent. I gave twenty years of service to that company, and all they could tell me was Friday is my last day Friday. What am I supposed to do Monday?” I quietly lowered my eyes to the floor. It isn’t appropriate to hug total strangers.

The Cameron office died last year. Four people lost their jobs. Hundreds of voices were recorded. They were all erased but one, and you aren’t supposed to hear it. I am supposed to be too busy sacrificing to tell you. Oh, OK do you know that when the last desk had been removed from that bank, and everyone had accumulated more office supplies than they ever could use for their homes, I settled for a frog pencil with big goo-goo eyes?

Somehow, I can’t help feeling I got the better end on that deal for the death of a bank comes easier than the loss of our human spark.

About the Author: Indie musician, singer-songwriter, poet, children’s book author, independent publisher, wife, mum…and lover of all things chocolate. Mallah Rych Hurst is the Editor-in-Chief at

Poree Publishing

…and makes an awesome roast. Her music can be found under the band name, SOULEPHIX.

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By Robert D. Cavanaugh, CLU

Most people do not know they can sell an insurance policy. There are companies that will pay you more than the cash value. Even term insurance, which has no cash value, is a candidate for purchase.

This transaction is called a life settlement. Life settlements have been on the scene since 1995; they are not new. While the purchase is facilitated by an insurance company, the buyers typically are pension and institutional funds which hold the policies in their investment portfolios.

Here are three common reasons why a person would sell their insurance policy

1. The policy has outlived its usefulness.

78% of all insurance is purchased for family protection. Families with children insure the breadwinner(s) until they have had the time to build up an estate or an adequate 401(k) plan to provide for the family, pay off a mortgage and educate the children. Most people have been there and done that.

However, later in life these needs may have disappeared. The house is paid for, the kids have been to college and your 401(k) plan has a balance ten times greater than your life insurance face value.

Rather than continue to pay premiums, or surrender it for its cash value, you can sell it for more than the cash value. Buy a boat, take an extended vacation or go down to the dealership and plunk down cash for that car you have always wanted.

2. The policy has a large loan.

There are three common ways a policy can acquire a large loan.

First, at some point you simply took a maximum loan against your policy. It could have been to satisfy an emergency, take advantage of an investment opportunityany number of things. But the loan was never repaid.

Second, you could have taken a modest loan years ago and never paid anything toward the principal. Every year, however, you received a bill for the interest due. If you are like many people, this goes in the round file and you never pay the interest. What happens is that the interest gets added to the loan. So what is originally simple interest turns into compound interest.

Over time, the loan and the unpaid interest can consume the entire cash value. That’s when you get the letter from the insurance company telling you that to keep the policy in force, you need to come up with some astronomical amount of money.

But that’s not the worst of it. When you call your agent to see what your other options might be, he or she informs you that if the policy lapses, there will be a gain (cash value less premiums paid) that the insurance company is required to report to the IRS. Worse yet is the fact that there is no money in the insurance policy to pay the tax (remember it lapsed for lack of premium payment and/or lack of any remaining values). So you are going to have to come up with the tax from someplace else. I don’t think you would consider getting this information one of your better days.

3. You own Universal Life and interest rates have declined.

Getting this news is another bad day at the mail box. This time the letter from the insurance company says that in order to keep the policy in force, you have to come up with more than you could get for your first born.

How this occurs goes back to when you bought your policy. One of the major factors in determining the premium for a given face amount of Universal Life is the interest rate assumption made in the original proposal. Remember the double-digit interest rates? You could have bought your policy during this time frame. Most insurance agents would have suggested using a lower interest rate assumption to be conservative. However, interest rates have declined to even below these play-it-safe assumptions.

The sale of your insurance policy averts all three of these problems. In the first case, you don’t have to pay any more premiums for coverage that is no longer needed. In the second, the problem you have with the loan disappears and is replaced by cash. And in the third, the probable lapse of the policy due to the fact that the premium to maintain the coverage is off the charts is offset by the cash received via a sale.

About the Author: Robert D. Cavanaugh, CLU is a 36-year financial and estate planning veteran and author of the free newsletter, “The Estate Preservation Advisor”. For cutting-edge, easy-to-understand financial planning resources and techniques to increase your income, reduce taxes and preserve your estate and to claim the free video, “How to Sell Your Life Insurance Policy for More than the Cash Value”, go to

theestatepreservationadvisor.com/rd/subscribe.htm

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By Nathan Wei

If you have weird sounding knees, this article may explain why that happens. Read on

Often patients will come to the office complaining their knees crack, or pop or snap. If your knees sound like a bowl of Rice Krispies, there are a number of possibilities.

Popping in the knees can occur at any age. Even young people will sometimes describe a popping sound with certain movements. Young women who present with this symptom along with some dull aching in the front of the knee usually have a condition called chondromalacia patella. This is a condition where the cartilage behind the kneecap softens. Usually this problem responds to conservative measures such as exercises, medications, and physical therapy.

However if the abnormal sounds are accompanied by other symptoms such as stiffness, aching, or pain, and the patient is older, then further investigation is probably indicated.

When symptoms of pain and stiffness are present, its likely there is damage to cartilage. Cartilage is the gristle at the end of long bones that cushions the joint. The knee joint consists of the femur (upper leg bone), tibia (lower leg bone) and patella (knee cap). Each of these bones has a cap of cartilage that allows the bones to glide against each other. There is also a thin layer of lubricating material called synovial fluid.

Cartilage consists of cells called chondrocytes that sit inside a matrix composed of a mixture of proteoglycans and collagen. With age, particularly if there is a history of trauma, the cartilage cells and the matrix undergo changes. Water content initially increases, then decreases. The ratio of proteoglycans to collagen changes. Cartilage cells also undergo metabolic changes. Destructive enzymes are produced and the cartilage begins to form small cracks, called fissures. Another problem is the thin layer of synovial fluid no longer functions properly.

With further deterioration, cartilage begins to flake. This leads to the creation of abnormal sounds called crepitus.

This crepitus is very apparent if you place your hand against the knee cap and bend the knee. Crepitus is due to irregularities occurring in the cartilage on the underside of the knee cap.

While crepitus by itself is not a major concern, it is something that bears watching. That is because over time the likelihood of other symptoms occurring is increased.

Symptoms of aching and stiffness often signify the presence of osteoarthritis. Further evaluation by a rheumatologist with history, physical examination, and x-rays are indicated. X-rays, unfortunately, are not sufficiently sensitive to pick up early osteoarthritis. Sometimes more sensitive techniques like magnetic resonance imaging are called for. Laboratory tests might be needed to exclude other diagnostic possibilities.

If osteoarthritis is diagnosed, a program consisting of weight control, exercise, analgesics or anti-inflammatory drugs, injections of corticosteroids or viscosupplements (lubricants), braces, and physical therapy can provide needed relief. The exact mix of treatments will be determined by the findings determined by the medical work-up.

About the Author: Nathan Wei, MD FACP FACR is a rheumatologist and Director of the Arthritis and Osteoporosis Center of Maryland. He is a Clinical Assistant Professor of Medicine at the University of Maryland School of Medicine. For more info:

Arthritis Treatment

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You have to know these in order to trade the Forex Market.PIPSThis is the smallest fraction of any currency and is used as an incremental/decremental for the currency pair. In dollar currency, 1 pips represent 0.001 Dollar. In Cross trades Japan currency, 1 pips represent 0.01 Yen. Trades are executed by entering the pips of the currency. Profit take and stop loss are measure in terms of pips also. By looking at any currency price chart, you will find the currency values in pips.Currency PairAll Forex are traded in currency pair. One currency is paired with another currency to form a paired currency and using this rate to establish the exchange between to country. Every country have their individual currency note. If you are holding on to United State Dollar and you intend to change it to Europe Euro, you will be using the USD/EUR rate.Buy or SellIn trading of Forex, you will always be holding a currency as the default or holding capital. And use it to buy or sell another currency. Due to the conversion of currency via the foreign exchange market, you can buy another currency and sell it later, or sell another currency first then buy in later. Either way you are still using your default capital money to use for the trade. As a rule of thumb, always buy low sell high, irrelevant of the time involved.Now you know the basic, you can begin trading Forex in 3 simple steps.Step 1Create a trading account with your preferred Forex Broker. The broker am using is InterbankFX Australia and Alpari UK. They are established and provide MT4 platform for trading Forex. The deposit and withdraw are fast and hassle-free.Step 2Fund your capital. Next is to get your money into your newly created trading account. The default holding currency is United States Dollars. While you can choose many other but am using USD as the main currency because of the currency pair that I normal trade are the Major and USD related currency pair.Step 3The last step is to buy and activate the Expert Advisor on your trading account. You can choose a number of program to run but there is a few which I have filtered and give good results in the long run. Simply install your MT4 and run your EA program on your trading account and see your results.The above are 3 simple steps where you dont need to go thru many hours of trading or training to learn Forex. You can see my review of the Forex Broker and the Expert Advisor program at my website. Simply choose your preferred broker, create an trading account, fund your capital, buy a EA and install MT4 and run your EA on your trading account to gain passive income.Source: http://www.bestforexranking.com

byadmin

Replacing the windows in your home is something that is not an everyday topic around the dinner table but when the time comes to choose a window company in Honolulu HI to supply and install replacement windows there are a number of things you will want to brush up on. You will want to know that the company you finally choose is one which will have provided you with excellent advice during the assessment stage and has a verifiable track record for excellence.

There are a number of salient questions that should be asked as you go through the process of selecting the Window Company in Honolulu HI that will eventually be given your business. Any top-tier window company will gladly answer all your questions and just as it makes a lot of senses to get more than one quotation; it makes equal sense to ask several window companies the same questions. It is important that you feel confident that you have chosen the best windows available and the best window company to supply and install them.

Here are a few critical questions that you should ask the candidates for your business:

* Get the full name and address of the company. If all you get is a PO Box number then insist on their street address. If at all possible try to eventually choose a window company which is reasonably close to your home, you can usually expect better service and response in the future.

* Is the company fully insured? Do not consider working with a window company that does not carry liability insurance and workers comp, these insurances will protect you in the event there is an unfortunate accident while the company personnel are on site.

* Make sure the company is licensed by the state or city whichever is applicable. Remember, having a license to operate means that the contractor has had to pass certain criteria. A business license is not the same; it is a tax requirement and bears no relevance to the skills of the contractor.

* Find out how long the company has been in business. The longer the better is the key, any company that say less than five years old might still be learning the business. Of course, every business has to start somewhere; this is when it’s a good idea to check references and the BBB to see if there have been any problems in the past that have not been satisfactorily solved.

Along with the warranty on workmanship and the company’s record in solving problems all you have to do is ask the companies that you feel comfortable with for a written proposal that fully details what you and the window company have agreed upon in full.

CCC; Custom Contracts, Inc. are a window company in Honolulu HI that have been servicing the needs of the community for over 25 years. As specialists in window replacement they have been selected to install over 200,000 windows and counting.

By Jennifer Akre

Traditional kitchen tables have always been at the center of all family activities and were considered the heart of home dcor for generations. Today, however, furniture is undergoing a transformation just like the home and the workplace. Lavish kitchen tables that can accompany large gatherings used to be the standard in most homes but now they may not be appropriate for a society that is always on the go. Fewer and fewer of us can truly sit down to a good meal every night and eat together as a family. Therefore, it is no longer necessary to have grand dining room tables that can seat large numbers of people.

Just as we are asked to multi-task, so too must our furnishings be able to adapt to multiple functions. In addition to this added functionality, modern kitchen tables must be able to adapt to the changing dcor of contemporary homes. It is no longer a given that homeowners will need or even want the traditional kitchen table made from wood and accentuated with matching chairs. Nowadays, many homes are fashioned in the contemporary style with clean lines and modern materials meaning that the tables must complement the tastes in design.

The Oregano dining table is perfect for the contemporary or casual home and lifestyle. Featuring a metal frame with curved legs bound by a triple ring center support, this kitchen table is right at home in contemporary settings. It is large enough to accommodate formal dining while small enough to use outdoors or for other purposes.

However, some of us still like the more traditional tables fashioned from wood but dont want a piece of furniture that will require a moving crew if you should want to use it in another room. Therefore, with a 40 diameter and crafted from quality hardwoods, the Dominique is a perfect compromise between the traditional aesthetics and modern functionality.

Without question, contemporary kitchen tables are undergoing a transformation in both design and function. While many homeowners are repurposing the traditional dining room and using it as a home office or spare bedroom, this has forced the kitchen table back into the cooking area. Thus, tables must be smaller and easy to relocate if necessary. Online retailers have a large selection of beautiful kitchen tables at great prices that can accommodate the needs of the modern home while still providing the perfect setting for a well-deserved and seemingly rare family meal!

About the Author: Jennifer Akre, owner of numerous sites specializing in coffee tables, console tables, and home decor, makes it easy to find contemporary and modern

Console Tables

and

Kitchen Tables

. Learn how to decorate your living room and kitchen in style-Click Today:

Only Tables.com

.

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By Dave Marx

For renovated or new homes alike, granite has grown in popularity more and more. There are many reasons for this due to the many benefits of of granites use as a kitchen countertop material. The entire list would be too long for this article, so we’ve compiled the top benefits listed below.

1. The natural beauty of a granite counter top. Vast arrays of shades, colors, and textures are available. Colors to compliment any decor can be found weather its a neutral color or something bright, your personal tastes can always be satisfied. One note here, if your counter top will need more than one slab to complete, make sure they come from the same mine batch or color shades could be objectionably different between slabs.

2. The durability of kitchen granite countertops. Granite is one of the most durable materials available. Unlike Formica, it isn’t subject to burning by hot pots or pans being cooked with. Granite is resistant to staining and discoloring when properly sealed on a regular basis. Sealing is easily done by anyone, and a properly sealed granite countertop will maintain a beautiful shiny luster for a lifetime.

3. Every slab of granite will have different feature from the next. Patterns, color textures, distribution and depth can all vary from slab to slab, providing different character. Any type of cabinet hardware fixtures can be complemented as well as cabinet finish or flooring. A richness is added to your kitchen, one that simple cannot be duplicated with other materials.

4. Although granite will add some expense to your kitchen remodel project, there are few better investments in your homes value. Using granite for your kitchen granite countertop will increase your home value, whether you’re planning on selling your home soon or not. Home shoppers are more inclined towards a recently remodeled kitchen void of repair needs. They’re more likely to pay more for the home, or go from feeling indifferent to preferred.

Builders and contractors have noticed an increase in demand for granite countertops over the recent decade or so, and it’s no wonder with all the benefits of granite. Weather using granite to enjoy the luxury yourself, or looking to sell your home, there are a few things to keep in mind:

1. Consider the decor of your home while choosing the pattern and color of granite to be used. Will you be changing the decor or do you have something new in store. Neutral colors are more flexible with any decor changes due in the future.

2. Always make sure you are the one who chooses the actual granite slab to be used in your kitchen countertop. Since every slab is different, sample chips wont match exactly what’s available. If your countertop is big enough to require more than one granite slab, make sure the slabs are from the same quarry batch. Different granite quarry batches will vary in hue for the same granite type. It would be a disaster if slabs from different batches were used.

3. Never try to recycle fixtures such as the faucet or sink. With granite applications, an undermount sink looks best – mounted on the underside of the granite, with a silicon sealant preventing leaks. An undermount sink can not be installed or replaced after the granite is in place. So purchase the best quality sink you can afford.

With these few points in mind, you’re ready to go and have your kitchen countertop transformed with gorgeous granite. Don’t be alarmed when friends and neighbors see it for the first time and gasp at the transformation.

About the Author: Dave Marx – writer for

Kitchen-Remodeling-Pictures.com

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Submitted by: Amaya Dixit

Businesses are striving to create a digital identity. Making a brand famous online amongst all the competition can be a very challenging task. Organizations need to understand their online competition if they want to carve their niche in the online marketplace. Understanding your competitors will help you gain a competitive edge that will ultimately drive sales and profits for your company

Understand Competition- Who Are They?

It is important to have a good understanding of exactly who your competitors are. You can find them by typing in your keywords on search engines and the ones that outrank you are to be considered as competition. Competitors who rank higher on SERPs with your target keywords are driving your customers to their websites. Understand what they are offering and at what price points. This may help you to differentiate yourself from the competition and bring value to your clients.

Study their Website

By surveying their website you will get an idea why they are topping the SERPs. Compare your website with theirs and work on your areas for improvement. Customers tend to visit more than one website before engaging companies. Analyse the quality of their content, know how effectively they are driving their message, understand the incentives that they offer and find what is attracting people to their website.

Know their SEO Srategies

Distinct SEO strategies play a key role in establishing your identity in the digital world. Find out your competitors SEO tactics that are helping them successfully captivate peoples attention.

Checking out the keywords that competitors are using should be a priority. Using appropriate keywords continues to be the most effective SEO technique. Find out the keywords your competitors are using and the positions where they are used like title tags, meta tags, header tags, etc.

Backlinks are highly regarded by search engines. Search for your competitors backlinks and evaluate their relevance and quality. This will let you know the potential websites from where you can earn quality backlinks.

Know their Marketing Strategies

Understand the marketing strategies of your competitors. Know how they are promoting their brand through different online channels. Check out their presence on social networking sites and see how they are engaging customers. Accordingly, you can improve your marketing tactics to drive your brands message to larger masses.

Use Effective Online Tools to undestand the Competition

To make your work all easier, there are online tools available at your disposal. Using these tools you can find out what your competitors are up to and what is driving their success. Be it their search engine performance or their presence on social media, you can know about your competitors activities through these tools.Hubspots Marketing Grader, Simply Measured, & SEMrush are a few such tools that can assist you in monitoring your competitors.

Devoting the time it takes to understand your competition may seem to be a tedious and a time consuming task, but it will present you with an opportunity for improvement. This will in turn help align you with the competition and will give you the competitive edge you need.

About the Author: Evolve Creative is a web development agency in Toronto, Canada with distinctive expertise in animation, digital marketing, SEO, Mobile app and Dedicated hiring.

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