Archives 2023

Prefatory and essential tips for doing SEO

by

20102010

everyone wants his website in top search engines organic listing. Before you optimize any site you should be aware of some basic optimization techniques.

1)Keyword Researcha) effectual keyword research

Effective keyword research is must for every Websites. Your sites should target right keyword, otherwise it strike to visitor rate and finally affect to SE ranking.

b)Example of effectual efficient keyword research

Suppose you have a site that has nformation for car emptor about place, cost , company name, model number etc.

*So start from the basic and main subject i.e. buy car. Put the keyword in keyword tool and detect the most famous keywords.

*Prepare the sheet of famous keywords related to your subject.

E.g. Buy car, buy cars, information for car buyer. Etc.

*Try to modify keyword research by considering plural keywords. E.g. Car buyer, car buyers.

Therefore these are the keywords about general topic of your site. Now go for page specific keyword research. It is more good if you make separate keyword list for every webpage other than general subject keyword list.

E.g. consider you wrote an article for a webpage which has information about car showrooms in Texas. For that you should try to make keyword sheet of popular and specific ‘Texas showroom’ related keywords.

c) Rearrange the keyword list

Now by the precedence of keyword relevance, global and local monthly search volume, rearrange your keyword list.

2) Some free tools for keyword researchGoogle’s Keyword Selector Tool

Google keyword selector tool gives you to check volume of keyword searched in Google search engine including global and local volume of searched keywords. You can also sort keyword results by relevance of keywords, competition etc.

WordtrackerWordStream3) Writing a keyword rich article.

When writing an article, good practice is to first write the articles naturally without stuffing keyword and then execute proper keyword stuffing on it. Extra keyword stuffing gives you penalty so be aware of that. Keyword stuffing should have proper percentage of density. Normally maximum 6% density for each popular keyword in our sheet is a good practice. For better results keyword density should be between 2-6%.

4) Proper use of HTML tags

As each tag has its own importance, for better SEO you should follow some ethics.

There are various tags like title, meta, Hx, bold or strong tag,alt image attribute etc. Many people make mistake that they do not write H1 heading tag. As it has much value there should be one h1 tag in every webpage. Do not write more than one h1 tag in a single webpage. There should be proper use of h2,h3,h4 tags. These tags can be used for subheadings. H1 has high importance and as number of Hx tag increases, its precedence decreases.

5) Avoid wrong keyword targeting

You cannot make fool to search engines. Now a day’s search engines algorithm is so optimized that, they track your every aspect of site. So do not try any black hat technic , be clear and genuine.

E.g. If your page is about finance and you are trying to target cricket theme by putting keywords in Meta tags, your may get penalty by search engine and may take out from organic listing.

6)Use of XML sitemap

XML sitemap is used for search engines purpose. It constitutes the information about urls present on your website, date of page modification, priority and change frequency. There are some tools which can be used for generating xml sitemap. See below link of free sitemap generator tool.

So these are the basic tips for better SEO.

See this is

google sitemap generator Author is SEO manager of efuzone one of the best companies which provide web hosting in pakistan

Article Source:

ArticleRich.com

Submitted by: Joel Walsh

If commercial collections is not part of your B2B business plan, you re losing money. Get your cash flowing again with these commercial collection secrets.

Commercial Collections: Fixture of the New B2B Culture

If you re in the business-to-business field, or even if you re a consumer products business that works through third-party distribution channels, you probably know what it s like to check your mail anxiously each day, sifting through all the bills for that payment that was supposed to have been in months ago.

It wasn t supposed to be like this. If you were a good, honest businessperson who dealt with other good, honest businesspeople, commercial collections wasn t supposed to be part of your vocabulary.

Back in the good old days, an invoice or purchase order that had an established company listed in the bill to field was almost as good as a cashier s check. Nowadays, if you re in the business of serving other businesses you may find that your cash flow is less reliable than a small-time bookie s.

Commercial Collections: A Personal Story

This past April I finally got the $2,000 a client owed me for work done in December, after spending almost as much money s worth of my time reminding them to pay.

No, this wasn t one of those hand-shake deals we had a 5-page contract specifying net-30 payment terms. Nor was this some guy with a lemonade stand. It was the media division of one of the largest retailers in the United States.

The worst part was, I trusted this client based on my experience working with them a few years before. I actually spent the money on Christmas presents, fully expecting the payment to come in before my credit card statement.

Avoiding Outstanding Invoices

Of course, you can nip this problem in the bud by cultivating strong relationships with clients who pay on time. But those clients are getting few and far between and, as I found, the good can go pretty bad pretty fast.

Worse, it seems that the larger the business, the less likely they are to pay on time. Net 10 days might as well be a foreign language in Fortune 500 land. The long-standing advice given to B2B businesses and self-employed people is that the money is in big corporations. But good luck getting it from them before your rent is due.

What I Should Have Done

Looking back on my experience with the deadbeat corporate client, my biggest mistake was doing it all myself, with writing the letters and making the phone calls. With an hourly rate of about $75, I ended up spending the time equivalent of a large chunk of my $2000 fee.

I should have gone to a collection agency. I just didn t know then that were collection agencies that would take on small business debts and run the whole process for you for as little as $20 per debt.

Of course, I also didn t know that going to a collection agency didn t necessarily mean putting an account in collections. Many collection agencies are in fact refashioning themselves as accounts receivable management specialists; they ll even manage your invoicing from end-to-end if you want. The client may not even realizing that the person on the phone is from an outside agency and not your own personal assistant.

When I think of all the value of the time I spent collecting that last $2,000, I could kick myself for not handing it over to a collection agency. But, I can always look forward to putting this knowledge into practice the next time I have a client who s slow in paying.

About the Author: Joel Walsh suggests you start here to learn more about commercial collections:

collection-agency-information.com?%20commercial%20collections

[Web publication requirement: create live link for the URL/web address using “commercial collections” as visible link text/anchor text.]

Source:

isnare.com

Permanent Link:

isnare.com/?aid=6007&ca=Business+Management

Who Is Your Replacement?

by

Dave Osh

A while ago I called X and suggested him to start looking for his replacement. Aren t you happy with my performance? asked X. Do you plan to fire me? I heard his worried voice. Not at all I replied. I want to promote you. How can you be promoted you if you have not groomed your replacement?

Who is YOUR successor? If you don t have one, you have probably been in the same position for long time. Your chances to get a promotion are better if you have a successor.

How strong should your successor be? The answer is that he/she should be stronger than you!

It is a tough dilemma. Isn t it? After all, it s human nature for us to be afraid that a successful, professional, highly skilled and competent successor will put us in his/her shadow or pass us up altogether. Right?

Wrong!

When we grow into a management position we are no longer individual professionals who are only as good as their technical skills. Leaders are as good as their teams. The stronger their team, the more successful the leaders are.

If we dare to groom a better and stronger successor, it will reflect positively upon us. We will be perceived as confident, successful and brave. A sharp successor will push us out of our comfort zone. He/she will challenge us and reinforce our personal growth.

Years ago, as the Financial Controller of an American listed company, my technical skills were below the benchmark. My adaptive skills compensated for my technical skills. One day, I was interviewing candidates for a position of Accounting Manager. Amar was my first choice. He was a confidant and energetic CPA from a Big Four firm with superior technical, commercial and management skills. I hesitated. This guy was better than me especially considering his youth and work experience.

I hired Amar and my job changed over night. He took over the group accounting. He interacted professionally with our holding company, managed his team well and worked with me on innovative projects. I had a real trailblazer on my team. I never felt threatened even though I knew, as well as anybody else, that Amar was better at the job than me. Our team performance was incredible. In a year we did a corporate split, merger and acquisition. The Chairman and the CEO told me that he felt very comfortable in these endeavors because of the strong finance team. Shortly afterwards, I was promoted to CFO. Amar replaced me as the Financial Controller. A year later, I left the company for an international assignment and Amar replaced me as the CFO. It was a wonderful feeling to leave the legacy of a strong and capable successor. It was not then nor will it be the last time I groom my replacement. It is a proven way to scale the corporate pinnacle.

So who is your successor?

Original article

by Dave Osh who is a forward thinking leader who has steered his way to the corporate pinnacle. His

Thought Leadership blog

is a wealth of stories, ideas, experiences, values, traits and skills which every manager who seeks a breakthrough towards international enterprise leadership needs.

Article Source:

ArticleRich.com